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Case Study · Razorpay · 2026
INDIA
AI
IMPACT.
Framer Developer
Razorpay
Feb 16–20, 2026
Event Microsite
Framer
India AI Impact Summit 2026 — live site
Live Site · Desktop · Full Page
Overview

Unveiling the era of
intelligent payments.

At India AI Impact Summit 2026 — Razorpay's biggest AI moment — I built the event microsite that launched four groundbreaking AI-powered payment products to the world.

Working from a Figma design handoff, I developed the full multi-breakpoint Framer site across 5 screen sizes, live for Booth 112 at Bharat Mandapam, Delhi — shipped within a 2-week sprint.

event.config — India AI Impact Summit 2026
venueBharat Mandapam, Delhi
booth112 · Ground Floor Hall 1
datesFeb 16–20, 2026
statusLIVE
4 AI launches · live at summit open
0
Breakpoints — Desktop, Desktop 2, 4K, Tablet, Phone
0
AI product launches showcased
0wk
Figma handoff to live site
0+
Partner brands featured

Received Figma. Shipped live in Framer.
5 breakpoints, 4 launches, 2 weeks.

Framer Dev
Figma → Framer
5 Breakpoints
Event Launch
Interaction Eng.
Context & Brief

India's biggest AI
payments moment.

India AI Impact Summit 2026 was Razorpay's stage to announce four major AI-first payment products. The microsite needed to communicate cutting-edge innovation clearly — to developers, founders, and enterprise decision-makers — all in one scroll.

The design team delivered Figma files featuring Razorpay's sharp editorial style: bold type, deep blacks, electric accents, and product-forward layouts. My job was to translate that vision into a live, responsive Framer site ready for the event booth and the world.

//
Development Process

Four phases.
Zero room for error.

01

Figma Handoff & Component Audit

Before touching Framer, I audited the Figma file — cataloguing every reusable component, design token, and layout pattern.

Figma AuditDesign TokensComponent Mapping

I identified 12 reusable component types before building anything. Establishing these first meant all 4 launch sections could share a unified component base — saving hours of rework.

+
02

Multi-Breakpoint Architecture in Framer

Five breakpoints running simultaneously — Desktop 1440, Desktop 2 1280, 4K 2560, Tablet 768, Phone 390. Each fully reworked, not just scaled.

5 BreakpointsResponsive LayoutGrid Reflow4K

The 4K breakpoint required entirely different type sizing and whitespace ratios. Framer's responsive override system let me fine-tune per-breakpoint without duplicating component logic.

+
03

Four AI Launch Feature Sections

Each product launch got a dedicated section with partner logos, descriptions, and CTAs — content-heavy but visually unified.

Content ArchitecturePartner BrandingScroll Animation

Replit, Vodafone, Gnani.ai, Claude/Anthropic, Zepto, Swiggy, Zomato — each featured without diluting Razorpay's identity. Consistent card treatment with brand accents as the only variable.

+
04

Event-Ready Polish & Launch

Performance passes, cross-device QA across 4 physical devices, and Framer publish — the site had to be bulletproof on day one.

Performance QACross-DeviceFramer Publish

Final QA on MacBook, iPad, Pixel 7, and iPhone 15. All assets manually optimised for fast load under live event network conditions.

+
Framer canvas — all 5 breakpoints
Framer Canvas · All 5 Breakpoints Simultaneously
Scroll to explore
01
Launch 01

International
Payments

Razorpay's international payments product, launching in partnership with Replit — enabling developers to accept global payments natively within their workflows. Balanced technical credibility with approachable copy for a developer-first audience.

Cross-Border Developer-First Replit Global Payments
Partner · Replit
🌐
02
Launch 02

Agentic
In-App Payments

AI-powered in-app payment flows that adapt and complete transactions autonomously. Built with Vodafone — one of the first telco integrations of agentic payment infrastructure in India.

In-App Payments Agentic AI Vodafone Telco
Partner · Vodafone
📱
03
Launch 03

Voice-AI
Commerce

Voice-triggered agentic payments — end-to-end commerce through natural speech. Partnered with Gnani.ai, SuperU, and Zomato Nugget. The section communicated a genuinely futuristic interaction model through product-forward design.

Voice Commerce Gnani.ai Zomato Nugget SuperU
Gnani.ai · SuperU · Zomato Nugget
🎙️
04
Launch 04

Agentic
Claude Checkout

Agentic checkout powered by Claude (Anthropic) — AI assistants completing full payment flows on behalf of users. Live with Zepto, Swiggy, and Zomato. The most technically ambitious section of the microsite.

Claude AI Agentic Checkout Zepto Swiggy
Zepto · Swiggy · Zomato
🤖
01 / 04
Design Challenges

What made this
build non-trivial.

4K Breakpoint Engineering

Building for 2560px+ required rethinking type scale, container widths, and whitespace — not just stretching the desktop layout.

🤝

Multi-Partner Brand Balance

Eight external brands featured without overwhelming Razorpay's identity. Consistency through systematic rules, not case-by-case decisions.

🚀

Event-Day Performance

The site needed fast load under live event conditions — mobile networks, concurrent hits. Every asset manually optimised pre-summit.

🎨

Pixel-Perfect Figma Fidelity

The designer's vision deserved to survive the handoff. Translating editorial Figma layouts to Framer's component model required precise property mapping.

Responsive Design

Five breakpoints.
One experience.

All five breakpoints ran simultaneously in Framer during development. Tablet and mobile layouts were fully reworked — typography, grids, and gestures each tuned per screen size.

Mobile breakpoint
Phone · 390px
Outcome

Shipped on time.
Ran flawlessly.

The microsite launched on Day 1 of India AI Impact Summit 2026, supporting all four product announcements live from Booth 112. Zero issues on launch day.

0
Breakpoints Shipped
0
AI Launches Live
2wk
Figma to Live
0+
Partner Brands
D1
Live at Summit Open
0
Launch Day Bugs
Reflections

What event microsites
teach you fast.

// 01

Hard deadlines clarify decisions

A summit start date is non-negotiable. That constraint eliminated design drift and kept every decision focused on what was essential.

// 02

Multi-breakpoint Framer is a different discipline

Five simultaneous canvas frames expose layout assumptions that never surface on a single-breakpoint build.

// 03

Partner brand management is a design skill

Featuring eight external brands without losing Razorpay's identity required consistent rules — not case-by-case decisions.

// 04

Handoff quality determines build velocity

A well-structured Figma file with clear tokens and named components translated directly into build speed.